Sydney Does Social · @sydneydoessocial

What does your social
media actually need?

Every client is different. Find the package that matches your problem — not a one-size-fits-all plan.

All rates $60/hr · Custom packages and quotes available upon request

Start here

Which of these sounds like you?

"I need ideas on what and how to post — but I want to do it myself."
Strategy
"I have content ideas and footage, but I need someone to create things. I'll post them myself."
Content Creation
"I want someone to take over my social completely — but I have a limited budget."
Full Management · Core
"I want someone to take over my social completely and I want to grow fast."
Full Management · Growth
"I don't have any content or just horizontal pictures — I need vertical footage and b-roll."
Content Shoots
"I have an event that needs social media coverage and footage."
Event Coverage
"I want consistent, engaging Instagram Stories — polls, behind-the-scenes, CTAs."
Instagram Stories
"I've heard about Instagram Trial Reels and want to use them to reach new audiences."
Trial Reels
"I want someone to respond to all my DMs, comments, and messages for me."
Community Manager
"I want to automatically send people links and contact capture when they engage with my posts."
ManyChat
"I need some additional marketing help — copywriting, SEO, or something specific."
Ad Hoc Services
"I want everything — full management, community engagement, stories, the works."
Everything Packages
Your problem
"I need ideas on what and how to post — but I want to do it myself."
Strategy Essentials
12 post ideas/month · delivered as a doc
$300/mo

A monthly content document with 12 ready-to-use post concepts — direction for what to create, how to caption it, and which SEO keywords to use. You execute. I give you the roadmap.

What's included
  • 12 post ideas per month
  • Content direction for each (format, topic, angle)
  • Caption guidance and SEO keyword direction
  • One round of revisions on the ideas
What you handle
  • Creating the content (filming, designing)
  • Writing final captions
  • Scheduling and posting
Strategy Full
20 post ideas/month · delivered as a doc
$600/mo

The full strategic blueprint for 5 posts a week. Enough to keep the algorithm moving all month without you having to think about what to post.

What's included
  • 20 post ideas per month
  • Content direction for each (format, topic, angle)
  • Caption guidance and SEO keyword direction
  • One round of revisions on the ideas
What you handle
  • Creating the content (filming, designing)
  • Writing final captions
  • Scheduling and posting
Your problem
"I have content ideas and footage, but I need someone to actually create things. I'll post them myself."
Content Creation · 12
12 posts/month · you post
$600/mo

You bring the footage and ideas. I turn them into finished Reels, carousels, and graphics — with captions and SEO keywords. You review, approve, and post.

What's included
  • 12 pieces of content per month
  • Captions with SEO keyword strategy
  • Canva design where applicable
  • One round of edits included
  • All content delivered digitally
Monthly mix
  • 3 carousels · 3 long Reels · 3 medium Reels · 3 short Reels
Content Creation · 20
20 posts/month · you post
$1,200/mo

Same deal, scaled to 5 posts a week — the volume that actually moves the algorithm. Best for clients with strong content libraries or who are actively filming.

What's included
  • 20 pieces of content per month
  • Captions with SEO keyword strategy
  • Canva design where applicable
  • One round of edits included
  • All content delivered digitally
Monthly mix
  • 8 carousels · 4 long Reels · 4 medium Reels · 4 short Reels
Your problem
"I want someone to take over my social completely — but I have a limited budget."
The Core Presence
12 posts · 3x/week · 3-month minimum
$900/mo

Full social media management — strategy, creation, captions, scheduling, and reporting. You hand it off. I handle it.

⚠️ Does NOT include filming. You provide your own content assets. Need footage? See Content Shoots below.

What's included
  • 12 posts/month (3x/week)
  • Monthly strategy meeting
  • Content strategy & planning
  • Captions with SEO keyword strategy
  • Scheduling and publishing via Rella
  • Cross-account reposting
  • Monthly metrics report
  • One round of edits; additional rounds billed hourly
Monthly mix
  • 3 carousels · 3 long Reels · 3 medium Reels · 3 short Reels
Available add-ons
  • Community Manager (tiered by followers)
  • Instagram Stories packages
  • Trial Reels packages
  • ManyChat automations
  • Content shoots
Your problem
"I want someone to take over my social completely and I want to grow my presence fast."
The Full Presence
20 posts · 5x/week weekdays · 3-month minimum
$1,500/mo

The premier package. 5 posts a week is the sweet spot for algorithmic growth without burning out your audience. Weekdays only — weekends stay yours.

⚠️ Does NOT include filming. You provide your own content assets. Need footage? See Content Shoots below.

What's included
  • 20 posts/month (5x/week, weekdays only)
  • Monthly strategy meeting (or 2 shorter check-ins)
  • Content strategy & planning
  • Captions with SEO keyword strategy
  • Scheduling and publishing via Rella
  • Cross-account reposting
  • Monthly metrics report
  • One round of edits; additional rounds billed hourly
Monthly mix
  • 8 carousels · 4 long Reels with covers · 4 medium Reels with covers · 4 short Reels
Available add-ons
  • Community Manager (tiered by followers)
  • Instagram Stories packages
  • Trial Reels packages
  • ManyChat automations
  • Content shoots
  • Additional platform +$1,200/mo
Your problem
"I don't have any content or just horizontal pictures — I need vertical footage and b-roll."
B-Roll Shoot
Flexible hourly · raw or edited
$60/hr + travel

A focused shoot to capture vertical footage and b-roll. Editing and selects available at the same rate — approx. 2 hrs editing per 1 hr of footage.

What's included
  • $60/hr for shoot time · 1 hr prep included
  • Travel time and gas billed after the first 30 minutes of travel each way
  • Raw footage delivered as standard
  • Editing/selects: ~2 hrs editing per 1 hr captured
Half-Day Shoot
4 hrs on-site · travel billed after first 30 min
$1,200

Structured shoot covering b-roll, interviews, and scripted moments — with full planning support so you show up prepared.

What's included
  • Pre-shoot strategy call + shot list + script outlines
  • Prep advice (wardrobe, location, lighting)
  • 4 hrs on-site · set-up and tear-down included
  • Raw footage delivered as standard
  • Editing/selects: ~2 hrs per 1 hr captured
  • Travel billed after first 30 min each way
Full-Day Shoot
8 hrs on-site · travel billed after first 30 min
$2,400

The full production day — months of content captured in a single shoot. Multiple formats, topics, and content types with full planning and editing support.

What's included
  • Strategy call + full shot list + script outlines + interview prep
  • 8 hrs on-site · set-up and tear-down included
  • Raw footage delivered as standard
  • Editing/selects: ~2 hrs per 1 hr captured
  • Travel billed after first 30 min each way
Your problem
"I have an event that needs social media coverage and footage."
Event Coverage
Custom quote · scoped per event
Custom

Full on-site coverage and footage for your event — from intimate workshops to large festivals. Scoped to your specific needs.

What's included
  • 1 hr strategy call to align on priorities
  • 1 hr prep time (travel to venue, setup)
  • Full coverage for the duration of the event
  • Raw footage delivered as standard
  • Editing/selects: ~2 hrs per 1 hr of coverage
  • Travel billed after first 30 min each way
Best for
  • Dance events, workshops, and festivals
  • Product launches, brand activations, pop-ups
  • Conferences, performances, and community events
Your problem
"I want everything — full management, community engagement, stories, the works."
The Core Bundle
$4,000/mo
Core Presence + Community Manager + Instagram Stories + Trial Reels + Monthly Half-Day Shoot · 3-month minimum

Everything you need for a consistent, growing, fully managed social presence — posts, stories, community, and daily trial reels all handled for you.

What's included
  • The Core Presence — 12 posts/month, strategy, captions, scheduling, metrics
  • Community Manager — monitoring, DM responses, voice guide, metrics report
  • Instagram Stories — 12 stories/month with polls, CTAs, and behind-the-scenes
  • Trial Reels — 20 reels/month (1/weekday) shown only to non-followers for new audience reach
The Full Bundle
$8,500/mo
Full Presence + Community Manager + Instagram Stories + Trial Reels + Monthly Full-Day Shoot · 3-month minimum

The complete package for clients who want maximum reach, maximum growth, and zero social media on their plate. 5 posts a week, daily trial reels, active community management, and regular stories — all handled.

What's included
  • The Full Presence — 20 posts/month, full strategy, captions, scheduling, metrics
  • Community Manager — monitoring, DM responses, voice guide, metrics report
  • Instagram Stories — 20 stories/month with polls, CTAs, and behind-the-scenes
  • Trial Reels — 60 reels/month (3/weekday) shown only to non-followers for aggressive new audience growth

Add-Ons

Bolt any of these onto any package. Mix and match to build exactly what you need.

"I want consistent, engaging Instagram Stories."
Instagram Stories
$300/mo for 12 · $600/mo for 20 · ad hoc $60/hr
  • 12 stories/month — $300/mo
  • 20 stories/month — $600/mo
  • Interactive polls, question boxes, and engagement stickers
  • Behind-the-scenes and day-in-the-life content
  • Sales-based CTAs — link in bio, DM prompts, swipe up
  • Product or service spotlights
  • One-off stories billed at $60/hr
"I want to use Instagram Trial Reels to reach people who don't follow me yet."
Trial Reels
From $1,200/mo · based on posting frequency
  • Trial Reels are an Instagram feature that shows Reels only to non-followers — a powerful tool for reaching brand new audiences
  • Because they require consistent daily posting and ongoing testing to generate meaningful data, a high volume is recommended
  • 20 reels/month (1/weekday) — $1,200/mo
  • 40 reels/month (2/weekday) — $2,400/mo
  • 60 reels/month (3/weekday) — $3,600/mo
  • Each reel includes caption and SEO keyword strategy
  • Monthly performance report on what's working and what to test next
"I want someone to respond to all my DMs and comments for me."
Community Manager
Tiered by follower count
  • Under 10k followers — $300/mo
  • 10k–50k followers — $600/mo
  • Over 50k followers — $1,200/mo
  • Monitor stories, tags, comments, and collaborations daily
  • Respond using your agreed voice guide
  • Urgent messages flagged directly to you
  • Monthly metrics report included
  • Required to add ManyChat automations
"I want to automatically send people links and contact capture when they engage."
ManyChat Automations
Pro plan starts at $15/mo · scales with contacts
  • Automated DM flows triggered by comments or story replies
  • Send links, lead forms, email capture, or booking pages automatically
  • Setup and monitoring included
  • ManyChat Pro starts at $15/mo — scales automatically with active contacts
  • Requires Community Manager add-on
  • Example: "Comment INFO to get the link sent to you"

Individual & Ad Hoc Services

Need something specific? All billed at $60/hour.

ServiceDescription
SEO & Web Copywriting ($60/hr)Website copy, landing pages, SEO blog posts — keyword research, structure, and copy included
Individual Reel Creation ($60/hr)Single Reel creation; typically 1–2 hours per Reel depending on complexity
Additional Rounds of Edits ($60/hr)Extra edit rounds beyond what's included in your package, billed hourly
Copywriting — Other ($60/hr)Email newsletters, event descriptions, press materials, or other marketing copy